THE PLAYGRID: FUSTAT EDUTAINMENT CENTRE
Cairo University, Faculty of Engineering, Architecture Department
Graduation Project Year: 2017/ 2018
Mentored by: Prof. Dr. Aly Gabr, Eng. Fady Sherif, TA. Shahira ElHosary, TA. Omar AbolNaga, TA. Ahmed Ali
Grade: A+
Theme: Branding Architecture
Typology: Edutainment Centre
Deriving Theory: Consumerism & Architecture
Concept Statement "My project is a family destination that educates individuals through entertainment, introducing a new way of identity seeking."
Project Aim: For a visionary branding project to succeed in Al-Fustat, it has to persuade & attract people as consumeristic places do. Thus, a seductive, yet noble, magnet must be created.
EDUTAINMENT IS THE ANSWER: Family Entertainment is the magnet, and Education is the noble enlightening goal.
The Playgrid is built up using a repeated unit pixel that resembles the Egyptian family, as the smallest unit of our society. Any proper development should target the very roots, that is a firm belief.
Early Plasticine
Before Staggering After Staggering
Targeted SDGs
